For our latest edition of The Creative Corner, we sat down with Evelina Kroon, the Stockholm-based artist behind our latest collection, Evelina Kroon x Jimmy Lion. She’s as generous with her know-how as she is with her unique use of color, and we’re thrilled to share our talk with you as we chat creativity and her go-to Stockholm hangs.

Looking back, how did your journey as an artist begin, and what projects are you excited about right now?

I’ve been going to art school pretty much since I was a kid, mainly because my parents encouraged it early on, and then I just kept going. It hasn’t been a straight path, exactly, but it’s the only thing I’m actually trained in, and quite possibly the only thing I really know how to do. Since then, it’s been a mix of random chances, focused work, and a bit of luck that’s made it possible for me to keep at it.

I’m looking forward to a few collaborations launching this fall. Especially one that involves socks, which I’m very excited about!

And then there’s an exhibition later this autumn that feels like a step forward. Or maybe outward. Either way, it feels good.

How do you express your creativity through color, and how has your approach evolved over time? What feelings or stories do you hope to evoke through your designs?

I express my creativity mainly through color, experimenting with different combinations, contrasts, and subtle shifts that can completely change the mood of a piece. I think creativity shows up for me mostly through small decisions, like what to highlight, what to leave out, or how to balance perfection with imperfection, something (like in color or scale) that feels a bit off.

What I hope to evoke through my work depends on the project, but in general, I want people to feel something quietly familiar.

What’s it like turning your artwork into wearable pieces? How does that change your relationship with your art?

Turning my artwork into wearable pieces is a different kind of process. It’s about how the work lives beyond the static.

I like that the designs become something you experience throughout the day, not just look at. It pushes me to rethink materials and ways of working, finding balance between art and function.

Living in Stockholm, how does the city and its atmosphere influence your color choices and artistic process?

Living in Stockholm seeps into my work quietly. The mix of cold, clear light and muted tones often finds its way into my color choices. I work with materials close at hand: like tape, which lets me build layers, transparency, and depth.

Stockholm’s structure and subtle shifts inspire me to balance order and spontaneity, especially when working with grids and patterns.

Which design from the Evelina Kroon x Jimmy Lion Collection do you feel best captures your style, and why?

The Evelina Kroon Blue Pattern brings together my go-to colors, blue, burgundy, and off-white; a combo that probably reflects my style the most. But in the end, it’s all about the bigger picture; they shine brightest as a team.

Your Stockholm: What are your go-to spots for…?

• grabbing a coffee

I prefer to drink my coffee at home — it’s basically my breakfast. But I’m surrounded by plenty of fika experts, and Stockholm has a great selection. I sometimes end up at Café on Hornsgatan, then move on to Lilla Espressobar, also on Hornsgatan. Convenient.

• finding inspiration & a bite

Pelikan (Blekingegatan)! It’s always been there — good prices, rustic food. Noisy atmosphere and high ceilings.

• experiencing art and culture

Stockholm has quite a few great museums — unfortunately, free admission was scrapped after a very poor decision by our government. On weekends, I enjoy gallery hopping (still free!) with the kids, and during the week with friends. Actually, two of these photos are from the Royal Academy of Fine Arts (Fredsgatan) in Stockholm.

• unwinding after a creative day

I cherish my sofa, my bed, my TV, a quiet moment lost in scrolling on my phone, and the comfort of a good book. At home. I’m definitely a very lazy home person.

And last but not least, if you had to describe Jimmy Lion in three words, what would you say?

Jimmy Lion in (almost) three words: Party for (your) feet! 

Thanks socks much for reading!

Thanks socks much for reading!