The Making of

For our latest collection for Fall-Winter 2022, we decided to bring our socks to life like never before! Partnering with local artists, we stepped out of the box… like way out. 

But first, a quick look at the collection behind the creative madness… 

A Mismatched State of Mind

You know the feeling… You lose a sock. You lose another. So you throw the two together to come up with an unexpected duo. Inspired by the playfulness of these unusual pairings, we decided to do our own version, but you know, make it fashion.  

Enter The Mismatched Collection.

With designs that turn classic patterns like checks, dots and diamonds on their heads, we knew we had to do something equally creative for the photoshoot. 

*Cue the body painters.*

Using specialized equipment and skin-friendly paints, a small team of visual artists transformed our models’ legs into works of art.

The process was meticulous. Detailed… 

And we couldn’t be more thrilled with the results.

Join us behind the scenes of the Making of Mismatched to see for yourself!

Thanks socks much for reading!

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