The Making of

For the photo shoot of our new Fall-Winter 2022 collection, we went with an innovative concept that brought our socks to life like never before. We tapped into the magic of local artists!

But first, let's take a quick look at the wonderful creative frenzy behind the collection…

A 'very' mismatched concept

You know how it goes… First you lose a sock… Then you lose another… Until one day you decide to pair up two leftover socks, inadvertently creating a unique duo you could have never imagined. Inspired by the possibilities of these unexpected pairings, we decided to unleash our creativity and make our own version… naturally with that signature Jimmy Lion fashion touch!

Discover The Mismatched Collection.

With designs transforming classic patterns like plaids, circles, and argyle into something completely disruptive and fun, we knew the photoshoot had to follow suit.

*Bring in the body painters!*

Armed with specialized body paints, a small crew of visual artists transformed our models' legs into true works of art.

The process was painstaking and meticulous, packed with endless details! And we couldn't love the final result more. 

Take a look and discover the process for yourself!

Thanks socks much!